Online Film Facilitation Course Highlights the Power of Film to Drive Change

“Change is possible. And a well-crafted film with a powerful message shown to a relevant audience can be a catalyst for positive change in society.” This is the big take-out from alumni of the inaugural online Film Impact Screening Facilitation Course offered by Cape Town-based media organisation Sunshine Cinema and the UCT Centre for Film and Media Studies in 2022.

Its success, along with the growing need for societal shifts, has resulted in the course becoming an annual feature on the film and social justice landscape.  The 2023 online course will run from June 1 to December 8, 2023. It will equip participants with the skills and knowledge needed to use film as a tool to initiate meaningful discussions and have a positive impact on societal issues.

Sihle Hlophe

South African Sihle Hlophe, graduate of the course who is Executive Producer at Passion Seed Communications, a film-driven social enterprise said, “The course…affirmed what I have always believed – that film is an effective tool for social change. I am inspired by the filmmakers who are using their films to create paradigm shifts, influence changes in policy, hold people in power accountable, and change the lives of their documentary subjects. Through the course, I had the privilege of meeting some of these filmmakers such as Rehad Desai, Anita Khanna, and Emily Wanja.”

Hlophe hopes that her recent award-winning film “Lobola, A Bride's True Price?" will bear the fruits of the course having secured five impact screenings around the country with Sunshine Cinema: “The impact campaign of “Lobola”  is aimed at empowering women with important information about their marital rights, men too. This course has helped tremendously in developing a strategy for this.” 

Le Roux Schoeman,

Le Roux Schoeman, a video journalist and editor working for the faith-based NGO Kerkbode, and an alumnus of the course said that he had “very little understanding of how content "lands" in real life ... in the communities where it was shot, for instance. So the course concept (How to facilitate screenings) appealed to me as a natural extension of working with video on social impact and human interest stories.”

Debbie Walters

Another alumni  New York-based producer Debbie Walters said “A powerful takeaway for me was that change is brought about by ordinary people every day. When we look at change as a process rather than an event and position ourselves as part of the solution rather than just restating the problem, there is great power in what we can do even as one person.  When it comes to the change I'd like to inspire within the film production community itself., I'm looking forward to sparking conversation about what is happening within my own community by creating safe spaces to encourage dialogue.”

Denis Onyodi

Ugandan creative Denis Onyodi, whose vision is to impact his “world through creative and relevant visual content” did the course in 2022 and said that the overall take-out for him was that he got an understanding of the impact eco-system and how he could have a lot of control over this to achieve the greatest impact for his work.

A highlight for Denis was “meeting like-minded professionals from Kenya, South Africa, and South America and being able to discuss areas of shared interests.”

Joan Njeri

Kenyan producer, Joan Njeri said, “Figuring out how to do an impact campaign and the practical side was really interesting for me. Anyone who has a goal to work in a community should do this course.”

“The course is open to anyone wanting to learn more about how to use film as a means to make change,” explains Sydelle Willow Smith Sunshine Cinema co-founder, and lecturer. “These could be locally-based issues for example service delivery or gangsterism, or bigger global issues such as climate change, and food security. But what is vital is that people, once having watched a film, are able to have robust and open discussions with a facilitator, with the aim to help or galvanize a community into positive action.”

Well-known story-tellers, film producers and directors, activists, writers, community leaders and university lecturers who have used their skills to effectively make change will be lecturing the course.

Participants will learn the methods and processes for hosting impactful screenings and will leave with a toolkit and a network of peers and mentors to support their future efforts.

There is a fee for the course, but several scholarships are available to participants who merit the opportunity. 

Applications must be in by 31 March 2023.

For more information or to enroll visit 

https://sunshinecinema.org/2023-uct-impact-course-application/

Opportunity for filmmakers to Develop Skills as Film Impact Screening Facilitators

Leading South African media organisation Sunshine Cinema, known for its robust approach to taking meaningful cinema to communities to support activism and impact change, together with UCT’s Centre for Film and Media Studies will once again offer an online professional development course on Film Impact Screening Facilitation from June 2023.

The course is aimed at communicators, creatives, aspiring impact producers, and purpose-driven “Gen Z’s” eager to ignite change through the screening of mostly documentary, but also fiction feature films to targeted and relevant audiences.

An example of an impact event. Well-known South African Storyteller Dr. Gcina Mhlophe gives a key note address at a Sunshine Cinema screening of the documentary “From Durban till Tomorrow” about the history of AIDS Activism, held at the KZN Art Gallery in September 2019. Photo by Rowan Pybus

“This is the second year this course has been offered in response to a growing demand by audiences and filmmakers to provide content that can impact myriad current crises and challenges the world is facing”, explains Sydelle Willow Smith, Sunshine Cinema co-founder, and course lecturer. “With this demand for content comes a call from audiences to be able to unpack, engage and work with this film content to benefit their spheres of influence and interest. The course provides tangible and workable methodologies for people to develop skills as facilitators to work with film screenings that can help guide audiences and impact this change or stimulate meaningful activism.”

 Sunshine Cinema is best placed to offer practical insights for “impact facilitators” as they have taken films to communities in Southern Africa for years, supporting producers, organisations, and creatives who have the content but lack experience in making an impact with audiences.

 “There is no doubt about it: issue-driven documentaries have increased in popularity, and filmmakers know what impact they would like to achieve by making their films, but often don’t know how to build strategies to mobilise these stories to effect change. ,” explains Miki Redelinghuys, well-known impact producer and the course co-writer and lecturer. “This is where an impact facilitator steps in to support the film in reaching the right audience and inspiring them to take action.

 The 2023 course runs from 1 June to 8 December 2023 and will cover six modules, each geared towards giving students the knowledge and confidence needed to work as a film impact screening facilitator. According to course convenor Dr Liani Maasdorp, “thanks to the combination of carefully curated inputs and written and practical assignments, students leave the course knowing how to organise, market and host a screening and facilitate a meaningful conversation with the audience about the issue shown in the film. This important work aims to positively influence people’s perceptions and behaviour around issues including human rights, social justice, and the climate crisis.”

 The six-month, 100% online, professional development course comprises weekly self-paced lessons on the UCT online learning platform, most of which culminate in a virtual class that “allows students to engage with influential movement builders, impact producers, and filmmakers from South Africa, Africa and beyond”.

 Guest lecturers include well-known creatives, activists, and impact producers including globally renowned and award-winning story-teller Gcina Mhlophe (SA), film director and activist Zackie Achmat (SA), impact campaign specialist Rowan Pybus (SA), producer and cultural activist Sir Vince Manzini (SA), UCT senior lecturer, impact producer and activist Dr Liani Maasdorp (SA), writer, producer, impact producer Anita Khanna (SA), filmmaker, writer, and producer Judy Kibinge (Kenya), filmmaker, community leader, and founder of Sierra Leone’s first media-makers union Arthur Pratt, and Indian filmmaker Kushboo Ranka.

 At the end of the course, participants will have a series of processes, methodologies, creative ideas and examples, a practical toolkit from which to work, as well as ongoing support as alumni from the course convenors, and peers.

 The course is open globally to anyone interested in using film to affect change, and several bursaries are available to participants who merit the opportunity.

 The closing date for applications is 31 March 2023.

 For more information or to enroll visit https://sunshinecinema.org/2023-uct-impact-course-application/

 ENDS